Search engine marketing refers to a combined approach of natural search engine optimisation, maybe paid advertising through pay per click (PPC) schemes such as Google AdWords or Overture, Email advertising and other forms of online advertising. DGBwebdesign provide a combined search engine optimisation and PPC management services to many clients. This makes economic sense for two reasons; firstly very similar market analysis is required for both search engine optimisation and PPC management and secondly we are able to pause PPC campaigns when target keywords are in the top 3 or top 5 positions in Google / Overture or MSN, thus saving money also on PPC advertising spend.
DGBwebdesign offer consultancy on a variety of Internet and Information Management Issues. We can advise on marketing a business on the Internet and the various E-commerce options. For business websites. it is possible to utilise PPC (pay per click) campaigns to increase your website traffic. This has an almost immediate response, but can be expensive in competitive markets. For small organisations there are other methods available - many of these cost time rather than money - to promote your website on the Internet.
We also provide training sessions to help clients maintain the content of their websites. This makes sense as the client usually has the relevant business knowledge, and we can provide the Internet expertise. We also upgrade existing websites to make future maintenance much easier.
